Rebranding Business Growth Coaches Network (BGCN)

When a business begins life, often over the kitchen table by one or two enterprising individuals, a company name and logo are top of the list of priorities. However, at a time of limited budgets, marketing experience and time, the first name and logo may not be the most professional.​

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In an ideal world, tenders would be sent to design and marketing agencies, market research undertaken with potential customers, and time spent reviewing how logos compare with competitors in the marketplace.

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Back in the real world, names and logos are chosen, businesses launched and customer demands are the main focus.

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Later though, with the value of hindsight, it's often the case that tired logos become more of a priority. Suddenly website and marketing content looks unprofessional or inappropriate. Brand identity moves up the To Do list, especially if no brand guidelines are in place and new team members are being left to use their judgement when it comes to ordering branded merchandise or creating sales literature.

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That's exactly what happened at BGCN.

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The Board of Directors called on Sasa Marketing’s expertise to create new brand guidelines centred around a modernisation of the existing logo.

 

Working in partnership with their preferred graphic designer, a new logo and corporate style has been created along with an appealing corporate colour scheme. New social content has been introduced and the website has had a refresh.

 

The new logo reflects the network's philosophy of creating a group of highly skilled business coaches, all working together to help support organisations. With the client at the centre, the three colours are used to reflect the three areas of the business:

• Business Support

• Multi-Partner Projects

• Training from the coaching network

With the new corporate identity in place, BGCN can face the future with a bold and relevant marketing plan.

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